In a three-part message to her 45.5 million Instagram followers, Bella Hadid shared her latest endeavor that has absolutely nothing to do with the runway and everything to do with mental health. Kin Euphorics, the non-alcoholic drink that promises bliss not buzz, is being lauded as the world’s first “braincare beverage,” and Hadid is now signed on as Co-Founder and COO of the drink made from “science + magic.”
Hadid confessed how her hectic schedule, chronic immune problems, social anxiety, depression, and exhaustion finally caught up with her until it was no longer sustainable. She was looking for a solution that did not include the need to have a drink at any social or work event (of which there are many in her line of work), when she was introduced to Kin, and began this journey of reinventing what it means to go out and have a good time. The ground-breaking drink gives consumers a sense of euphoria without the hangover or the guilt that comes after drinking alcoholic beverages, and on top of that, infuses the brain and body with ingredients that promote future well-being.
Made with all the good stuff, Kin blends together a whole host of ingredients to create their blissworthy beverage: a naturally-occurring nootropic chemical called Gaba (used to promote relaxation and relieve stress), Tyrosine (a mood enhancer used to increase levels of dopamine in the brain that prevent stress as well as improve memory), caffeine (less than a cup and used mainly to open your blood vessels so the other ingredients can penetrate into your system at a faster rate), the plant Rhodiola Rosea (used to combat fatigue, improve mental and physical performance and resilience, and reduce stress), and various botanics for taste. The outcome is a straight shot of endorphins, serotonin, and dopamine to the brain and nervous system that help keep you calm, centered, and energized without that nasty after crash we get with coffee, alcohol, and fake flavors.
Kin Euphorics has set itself up as the first of its kind and a drink that blends the best of science with living well. “It has benefited me for over a year now,” Hadid gushes on one of her three lengthy posts. “Kin is constantly building your brain to be the best version of itself, while making you feel great in the process.”
Sounds too good to be true? Well, then we think you’ll have to try it out for yourself and be the judge. Kin Euphorics ships to Bahrain, Jordan, Kuwait, Lebanon, Qatar, Saudi Arabia, Egypt is now available exclusively Shopmayple.com.