In the past few years, air pollution has shot up significantly in densely populated cities around the world. According to the World Health Organization (WHO), more than 80% of people in urban areas are exposed to air quality levels that exceed the organization’s set limits. On the ground, air pollution is mostly invisible, which is why, when you think about your personal lifestyle, it is easy to overlook it as a significant factor that will negatively impact your health.
When dirty air blankets our cities, the most vulnerable urban populations — the youngest, oldest and poorest — are the most impacted.
Air pollution not only irritates your skin, eyes, and lungs, it can also cause severe blood disorders. Meanwhile, dioxins in the air can harm your liver, endocrine system, and reproductive organs. Speaking of reproduction, alarming new studies have found that air pollution is decimating human procreation. That’s right, significant levels of air pollution can deform sperm, causing birth defects in infants, and also contribute to a shocking number of premature deaths, as well as low birth rates, and more. According to Dr. Flavia Bustreo, WHO Assistant-Director General of Family, Women and Children’s Health, “Air pollution is a major cause of disease and death…When dirty air blankets our cities, the most vulnerable urban populations — the youngest, oldest and poorest — are the most impacted.”
In fact, air pollution is so harmful to human health, experts have agreed that it contributes to more than 20,000 deaths per year, as reported recently in The New York Times, and as air pollution climbs it will impact even more people on the planet. In the years between 2008-2013, for example, air pollution grew by 8%, and experts believe that, if human-made emissions continue to pollute air quality at the same rate, that it will claim the lives of 6 million people by 2050. That’s only 33 years away.
These horrifying numbers are clearly a cause for concern, not only for your own well-being but for that of your family’s, especially since indoor air is considered to be five times more polluted than outdoor air, according to WHO. Fortunately, there are experts who have been working diligently on the problem for decades.
Swedish Blueair is the world’s leader in air purification solutions, meaning the brand has spent years developing the best air purifiers money can buy. Based on Blueair’s patented HEPASilent™ technology – which removes 99.7% of all particles such as smoke, dust, pollen, bacteria, mold and pet allergens – the company’s range of advanced air purifiers has just launched for the Middle East customer. You’ll find options like the Blueair ‘Classic’, ‘Sense+’, and ‘Pro’ available now in our region, and the launch couldn’t come a moment too soon. As a very real problem facing the human population, it comes as no surprise then Blueair purifiers are selling out in heavily polluted countries with poor air quality, like Iran.
Not only are Blueair products responsible for removing nearly all environmental irritants, pollutants, airborne particles, and more from your household, but they are also stylish and “whisper-quiet.” Oh, and did we mention you can operate the devices from your phone? You can even check on your home’s pollution levels using the Blueair app from anywhere in the world. Prices for the ‘Classic’ start at AED 1,208/SAR 1,233, but there’s no kind of price tag that you can place on the peace of mind that comes with your wellness.