In the Know: Is Fashion’s Business Model Sustainable?

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It used to be that a designer’s end goal was to find investors – preferably ones with endless power and investment capital like LVMH or Kering – in order to sustain and improve the life of the brand. However, with creative designers leaving major houses in droves, the question on everyone’s lips is now the following: Is this current fashion business model sustainable? Isn’t it now more desirable to retain financial and creative control over one’s own brand, given the intense expectations that come with taking the top position at a major maison? Designers like Raf Simons and Marc Jacobs are burning out at big brands like Dior and Louis Vuitton, respectively. With mounting pressures to meet the bottom line, to keep investors happy, and to produce continuous financial growth each quarter, creativity has fallen by the wayside as commercial success becomes the paramount factor in fashion. When it comes to the business of fashion, it seems that business officially trumps fashion. In today’s In the Know feature, Savoir Flair rounds up conversations pertaining to the question: Is fashion’s business model collapsing in on itself?

1

Is Fashion Heading for a Burnout?

“With its chaotic fashion weeks, torrents of tweets and Instagram posts, accelerating product cycles, and hype machinery in overdrive, the industry seems to have embraced warp speed as the new black.” – WWD

2

Why Raf's Dior Departure is a Powerful Move

“Designers are expected to create at unfathomable rates, overseeing campaigns and other branding exercises alongside collections. Is it possible to juggle the pressures of an independent brand and a world-leading house?” – Dazed & Confused

3

Fashion's Moving Too Fast, and It's Killing Creativity

“These designers have studios, dollars, and huge publicity machines at their disposal, but they don’t have the luxury of time: time to develop an idea, time to set it aside, time to fail in the way that you inevitably need to when you’re starting any kind of creative enterprise.” – New York Magazine

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