Razan Alazzouni Has Her Cake and Eats It Too

Discover the video
Related Article
Designers
7 Saudi Arabian Fashion Brands That Are Completely Redefining the Industry
Read Article

If you were to pay a visit to Saudi fashion designer Razan Alazzouni’s Instagram account, you would essentially see two things: her mouthwatering dress creations and an equally mouthwatering array of desserts. It is this potent combination of images that prompted Savoir Flair’s exclusive video shoot with Alazzouni, which we shot on location in the exquisite Royal Suite at Waldorf Astoria, The Palm Jumeirah.

Here is where classicism and beauty combine, resulting in a decadent feast for the eyes that runs adjacent to the lavish scenery one might have come across at one of Marie Antoinette’s famed parties. Tables were laden with sweets and cakes, and Alazzouni herself was deliciously alluring, wearing her own designs and gracing the screen like royalty. Every inch of the mise en place underscored the pinch-me-I-must-be-dreaming glamour of the situation.

In discussing the correlation between her collection and her love of desserts, Alazzouni shares, “Most of my patterns are embroidery, and it’s all about layers, layers, layers! So I guess that’s what makes it similar to desserts and cakes.” Although she’s an incredible designer, she confessed, “I cannot bake, I cannot cook, so I don’t go there [laughs]. Even if you give me a recipe, it will not work. My sister once came over to my apartment in Boston because she wanted to cook in my kitchen. She opened the oven and found shoes. She was like, ‘What is this?’ I told her, ‘I ran out of closet space’ [laughs].

Her two passions overlap, which she points out, saying, “I think there are steps that you have to follow in both. For example, in designing, you have to sketch and then make a pattern, sew the pattern, and cut the fabric… much like the step-by-step process of baking.” Finally, Alazzouni, issues an edict on indulgence, “You definitely need to indulge from time to time.” Whether you’re dining on a slice of opera cake or splurging on one of her gorgeous gowns, the Alazzouni lifestyle philosophy is one we can definitely get behind.

Special thanks to:
Waldorf Astoria, The Palm Jumeirah, Dubai
(+971) 4 818 2222
www.waldorfastoria.com/dubai
Gossip Desserts, Boxpark, Al Wasl Road, Dubai
(+971) 6 545 5959
www.gossipdesserts.com


Credits:
Videographer Andrew Clemson at Goldfish Photography & Studio Editor-in-Chief Haleh Nia Fashion Editor Camille Macawili Producer Dylan Essertier Photo Editor Maya Itani Makeup NARS Hair Sisters Beauty Lounge


 

Be in the know.
Every day, receive Savoir Flair's top articles straight to your computer or smartphone. It's never been easier to stay up-to-date on the latest fashion, beauty, and lifestyle stories.
Click to get the latest news on your device
You can stop notifications at any time.
Unsubscribe from our notifications
Click to unsubscribe from notifications on this device.
Be in the know.
Every day, receive Savoir Flair's top articles straight to your computer or smartphone. It's never been easier to stay up-to-date on the latest fashion, beauty, and lifestyle stories.
Connect using Facebook Messenger