Letter from Our Founding Publisher and Editor-in-Chief, Haleh Nia

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Long-time readers of Savoir Flair have come to trust our voice in identifying and curating the perfect lifestyle. At the heart of this experience is our expertise in reporting on what’s new and what’s next in the worlds of fashion, beauty, and culture — from local to global — so that you can live a life with style.

We’ve endeavored, over the past six years, to go beyond local practices, providing you with top-notch reporting and world-class content, to give you an unparalleled reader experience that is simultaneously inspirational and entertaining.

But our creed at Savoir Flair is to constantly innovate and reimagine, challenging ourselves to push beyond the horizon to better serve you, our loyal readers.

Today, we’re delighted to unveil a major redesign in that very vein, which reinvents your reading experience at the speed of fashion. This change involves both content and better technology to access that content.

Our newly relaunched website, a year-long project spearheaded by our talented commercial team and developed by the world’s top digital agency, Code and Theory, marks a quantum leap for our market and is perfectly in line with our pioneering spirit. It is the world’s most editorially and technologically advanced digital publishing platform, one which we have designed with a vision of unleashing and liberating all the content you so love. Think of it as the democratization of fashion; a level playing field that gives you the power and liberty to choose, curate, and personalize more than ever before.

Your new user experience will involve tools that allow you to stay at the forefront of fashion, giving you the newness that you crave. You are no longer just a reader — click, save, like, share, vote, and comment, and you become inseparable from Savoir Flair.

As part of the new experience, we’ve also launched state-of-the-art mobile and tablet offerings that grant you power of choice over your lifestyle, so that you can immerse yourself in the Savoir Flair experience anytime, anywhere.

And finally, we’re giving you even more of what you love: The very best in fashion, beauty, and culture in the Middle East, all masterfully curated by our stable of expert editors whose unwavering mission it is to uncover the region’s most inspirational faces, places, and spaces.

We invite you to experience the future of fashion in the Middle East.

Welcome to #TheNewSF.

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