5 Hot New Labels You Need to Know

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In the fashion world, one’s luck can change on a dime. From toiling in obscurity to worldwide fame, sometimes a designer’s leap into the public eye can be rapid and unexpected. For those who pride themselves on staying “in the know”, this list of five hot new labels will groom you for the moment when they inevitably become household names. While radically different in their design approach, they all offer shoppers something new and exciting and have been picked up by regional high-end boutiques like Per Lei Couture, D’NA, Boutique 1, and Maison Bo-M.

We asked five of the region’s most important buyers to explain their newfound obsession with these brands. Click through the gallery to find out more.

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