For Spring/Summer 2016, Sportmax nailed the oft-repeated maritime reference by rendering nautical elements in minimalist, abstract form. Looks were cut to generous proportions (kept within crisp lines), while surfaces reflected little to no embellishment. This restrained design method resulted in a collection that was extremely democratic in nature — meaning the clothes are guaranteed to look fantastic on a diverse array of women of all shapes, sizes, and backgrounds. It’s just as easy to picture a monied matriarch in Sportmax’s sharply bell-sleeved tops and smocked toppers as it is to envision them on a streetwise millennial.
Sportmax nailed the oft-repeated maritime reference by rendering nautical elements in minimalist, abstract form.
Sportmax excelled at outerwear once again, and several breezy all-weather coats and boxy jackets featured contrast trim that uplifted the brand’s sportswear aesthetic. Looks were refined without being imposing, and showed effortless combinations, like textured net jackets over clinical white separates, kicky pinafores, and elongated frocks laced with oversized ribbons. The color palette was optic and sublime, featuring canary-yellow jumpsuits, navy-blue pinafores atop tangerine ribbed knits, and marine-blue peplum tops with matching midi skirts.
While many designers have created very obvious marine-themed collections before, you’d have to look pretty closely to see Sportmax’s translation. It was found on clean surfaces interrupted by giant contrast circles (which were a metaphor for portholes), prints that reflected the interlocking chains that support a ship’s anchor, and abstract nets painted atop smooth separates and minimalist maxis. Although liminally present, these details were enough to elevate the clothes — proof that often less is more.
Photos: Courtesy of Imaxtree