Construction sites and car washes, two of the least glamorous references possible, made for an interesting theme at Moschino for Spring/Summer 2016. Provocateur Jeremy Scott was at it again with a collection that riffed on bizarro-world elements like construction cones, glowing car wash marquees, and Powerpuff Girls. Moschino represents high-fashion’s version of the “The Emperor Wears No Clothes”, save for the fact that pop stars and youth raised on a diet of pop culture eat this stuff up like candy.
The less literal the looks were, however, they better they fared. Although it’s a challenge to work bright yellow and Dayglo orange suiting into an everyday wardrobe, Moschino’s leading looks were nicely tailored, featuring contrast trim and smart gold buttons. Striped lace sheaths were also lovely, but the whole color scheme was as garish as the construction cones and hazard tape they mimicked. An alternate palette would have brought universal appeal to the femme suits and dresses that populated the runway, but Scott was determined to stick to his off-kilter references. In the mix were more consumer-friendly items like dove gray coat-dresses, floral 50s frocks, and street style silk logo tees, but it takes a brave soul to pull off a crumped silk gown topped with a giant hazard tape bow. The carwash theme took over the runway toward the end, as two-tone fringed dresses offered up reminders of automated brushes, while beaded gowns finished off the show topped with enormous glowing car wash signs. Oh, and if you’re dying to get your hands on an iPhone cover that is an exact replica of a bottle of window cleaner, you’ll find a portion of this collection already up for grabs on Moschino.com.
Scott’s penchant for camp and kitsch is saleable because it’s fun, self-referential, and neon-hued, which are three elements always guaranteed to appeal on the surface. Sometimes, it’s awe-inspiring when a brand decides to stop taking itself seriously, but in the case of Moschino, most of the looks tend to be gauche.
Photos: Courtesy of Imaxtree