The Versus Versace Spring/Summer 2016 show was live streaming across multiple sites, it aired live at the new Versus boutique in SoHo, it was attended by fashionable provocateurs like FKA Twigs, and it was instantly available for sale online at www.versusversace.com. In essence, Versus is paving a new way through the digital universe, combining youthful, glamorous clothes with immediate retail access — all supported by A-list personalities and a smart partnership between Anthony Vaccarello and Donatella Versace. All of these factors have landed Versus on the most-watched list, and for good reason: its forward-thinking business plan saw sales double at Versus for 2015. The pioneering efforts of the brand have not only set it apart from the rest of the Fashion Week crowd, but have also offered thought-provoking commentary on the dated nature of the Fashion Week schedule.
Although fierce femininity has been the strength of Versus, this season brought androgyny to the runway, with a healthy selection of looks for men as well. The show launched with polished, fitted looks like trim, double-breasted jackets, jumpsuits, and mini skirts. From there, the double-breasted jacket was reworked into a sleeveless sheath, which introduced a deconstructed aesthetic into the collection that was repeated through until the end. Deconstruction cobbled together elements of the tuxedo jacket, one-shoulder dress, and bralette into single looks that offered after-dark glamour. The brand’s inherent sensuality was found in plunging necklines, leopard-print dresses wtih double-slit skirts, and delicate sheer blouses. The best part is that the pieces are already available online. You can’t get more “of the moment” than that.
Photos: Courtesy of Imaxtree
