Noon by Noor broke ground in the spring of 2012 by becoming the first GCC brand to show at New York Fashion Week and has continued to elevate its feminine aesthetic in new and inventive ways every season since then. It helps that designers Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa stay tapped into current trends and possess a knack for reinterpreting what is current for their youthful, fashion-forward muse. Noon by Noor fits the bill for women who are looking to add a sporty update on day dressing to their Spring/Summer 2016 wardrobe.
When reading the forecast for the season, the brand landed on a wonderful, loose silhouette that is both imminently wearable and casually youthful. This message is transmitted clearly by the first look: a varsity jacket with printed sleeves and matching shorts. Its gamine girl treads closely to the 90s in pinafore dresses spotted with appliqués, cropped jackets, androgynous jumpsuits, and drop-waist day dresses, but there are plenty of more grown-up looks to anchor the collection as well. In addition to the sporty-meets-street looks for day are a variety of preppy leaf-print dresses, matching floral separates, and embellished sheath dresses that are destined for the closets of the well-heeled. Noon by Noor also made great use of textured lavender and metallic sheer fabrics by transforming them into uber-feminine evening looks. This appealing collection presents a blend of masculine and feminine, youthful and grown-up, daywear and eveningwear in perfect balance. Harmonious cohesion informs the patronage of such fashion acolytes as Alexa Chung — who perfectly embodies Noon by Noor’s free-spirited, on-trend aesthetic.
Photos: Courtesy of Imaxtree