Are You Joining the #HMBalmaination This November?

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Fast-fashion retail giant H&M has announced its latest guest collaboration with French luxury house Balmain. The first pieces of the collection, which will be available worldwide and online from November 5, were revealed last night at the Billboard Music Awards when the house’s young Creative Director Olivier Rousteing walked the red carpet alongside Kendall Jenner and Jourdan Dunn.

Rousteing says of the collaboration, “H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled by a hashtag.”

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