A Brief History of Miu Miu

Miu Miu Hailee Steinfeld ad campaign
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Miu Miu, the younger sister to Prada, turns 20 this year. Join us as we look back on the history of Miu Miu, and explore what makes this brand so phenomenal.

A Brief History of... Miu Miu

1993

Miuccia Prada sees the launch of Miu Miu in 1992 as an opportunity to explore new territory. She contrasts her minimalist designs at Prada with more extreme and playful looks at Miu Miu. The first boutique opened in Via della Spiga, Milan in 1993.
Miuccia Prada heashot

1995

Miu Miu SS95_MMD_look_31 Kate Moss
Three years after the launch of Miu Miu, the label shows its first collection at New York Fashion Week in 1995. Kate Moss is selected to star in the show, and this move instantly gains the attention of the industry.
Drew Barrymore is the first celebrity to grace a Miu Miu ad campaign. She channels the youthful rebellion of the label perfectly.
Miu_SS_1995_MA1 Drew Barrymore

1997

LFW97_MMD_look_51 Angela Lindvall
From NYFW to LFW in two short years, Miu Miu maintains the buzz that helped launch the brand. Miuccia Prada chooses Angela Lindvall as the star of the LFW collection.
The label’s irreverent ad campaign in 1997 features an androgynous, defiant shot of Chloë Sevigny in sneakers and menswear.
Miu_SS_1996_MS2A_Sevigny_logo

Street Style

Miu Miu has become a favorite of street style mavens, who take the quirky clothes to a whole new level.

2004

Madonna makes a big splash during her 2004 musical tour when she wears Miu Miu’s black leather and gold buckled boots (created exclusively for her) on stage
Madonna makes a big splash during her 2004 musical tour when she wears Miu Miu’s black leather and gold buckled boots (created exclusively for her) on stage
A déshabillé and highly seductive Maggie Gyllenhaal stars in Miu Miu’s ad campaign in 2004, looking every inch the retro pin-up.
A déshabillé and highly seductive Maggie Gyllenhaal stars in Miu Miu’s ad campaign in 2004, looking every inch the retro pin-up.
Miu Miu’s celebrity ad campaigns continue, this time with Lou Doillon, Evan Rachel Wood, and Selma Blair starring as a triumvirate of stylish gamines.

2006

Miu Miu joins the Paris Fashion Week calendar in 2006. Thus begins the rich friendship the brand still maintains with architectural firm AMO/OMA, which has constructed the design of all of their show spaces since.

2007

Kirsten Dunst is selected to be the subject for Miu Miu’s seductive and theatrical 2007 ad campaign.
Kirsten Dunst is selected to be the subject for Miu Miu’s seductive and theatrical 2007 ad campaign.

2008-09

In 2008, French songstress Vanessa Paradis is introduced as the latest face of Miu Miu. This decadent ad campaign features Paradis as the representative of another side to the Miu Miu woman.
In 2008, French songstress Vanessa Paradis is introduced as the latest face of Miu Miu. This decadent ad campaign features Paradis as the representative of another side to the Miu Miu woman. The brand also makes waves with their 2009 ad campaign which featured a (then relatively unknown) 16 year-old model named Lindsey Wixson.
The brand also makes waves with their 2009 ad campaign which featured a (then relatively unknown) 16 year-old model named Lindsey Wixson.
This decadent ad campaign features Paradis as the representative of another side to the Miu Miu woman. The brand also makes waves with their 2009 ad campaign which featured a (then relatively unknown) 16 year-old model named Lindsey Wixson.

2010

In Spring/Summer 2010, Miu Miu audaciously questions innocence with a collection that sports Lolita dresses, animal prints, and a reoccurring nude loungewear looks. With this interpretation, “youthful” takes on a whole new meaning.

2011

In 2011, the brand opens a three-story, 500 square metre store in the middle of the world’s most exclusive luxury district: Ginza, Tokyo. Crystal, damask backdrops and visual references to old bank vaults add visual appeal to the decadent boutique.
In 2011, the brand opens a three-story, 500 square meter store in the middle of the world's most exclusive luxury district: Ginza, Tokyo. Crystal, damask backdrops and visual references to old bank vaults add visual appeal to the decadent boutique.
Once again, Miu Miu’s youth fixation takes over when the label casts 14-year old newcomer Hailee Steinfeld in its new ad campaign, shot by Bruce Weber.
Miu Miu Hailee Steinfeld ad campaign

Everyone is Wearing... Miu Miu

Celebrity fans are the cream of the style crop that love the flattering, cheeky offerings that the brand is known for.

2012

AMO/OMA uses the neoclassical space of the Palais D’lena to compliment the modernity of Miu Miu’s design aesthetic.
The fashion house introduces its first GIF moving ad campaign for Spring/Summer 2012.
Miu Miu’s ability to blend retro-inspiration with current trends is underscored by the success of their wildly popular Culte sunglasses.
Savoir Flair shows its adoration of the brand in our summer “Shore Thing” shoot by featuring a dress and boots by Miu Miu.

Editors' Picks

There’s not a girl in the world that doesn’t love these iconic pieces by Miu Miu. In fact, we’d have one of each in every shade if we could.

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