With epic runway sets and a front row that boasts every high-profile and influential name you could think of, including A-list actors such as Keira Knightley and Kristen Stewart, long-time friends of the brand like Vanessa Paradis and Sama and Haya Khadra, and well-known musicians, a Chanel show is every fashion girl’s dream. Unfortunately, it’s also one of the most exclusive events of the fashion season. Luckily for fans of the brand, a new and improved Chanel app will allow them to discover the Chanel Spring/Summer 2016 collection at the same time as the show attendees and industry insiders.
Available for download from tomorrow for both iOS and Android, the application is a more intuitive mobile experience that feeds its most loyal users exclusive content. This includes interviews with Karl Lagerfeld and behind-the-scenes and making-of videos. Another highlight from the app is its ‘click and dial’ function, which alerts you when the handbag you’ve been eyeing arrives in the boutique nearest to you.
Click here to download the app.
Photo: Courtesy of Chanel