What began as a Beirut bedroom project by childhood friends Tatiana Fayad and Joanne Hayek has since blossomed into a full-fledged studio, workshop, and boutique for fashion label Vanina. Under the watchful guidance of Fayad and Hayek, the small, ethically and socially conscious label has continued to grow since its launch in 2007, capturing an international audience from Paris to Tokyo to Dubai. The designers recently invited Savoir Flair on a tour of their Beirut headquarters, where ideas are created and then carried out, and of their boutique, where their beautiful designs are sold.
Browse through the gallery and let Tatiana Fayad take you on a virtual tour of the Vanina HQ.
“This gold string is used in all of our collections. We use it to assemble the laser-cut nylon bags around Swarovski crystals, to hand-stitch embellishments onto bags, and to assemble a jewelry piece made of various elements.”
“We prioritize the use of local raw materials, like leather, metal, straw, and cotton produced in Lebanon. This sourcing allows us to discover the richness of our country and helps us promote local resources.”
“These are the ‘Olga’ earrings. They’re part of our ‘Dynasty’ collection and are made of Swarovski crystals and off-white pearls, all hand-stitched on gold leather.”
“Our first logo was drawn by hand very spontaneously eight years ago. As the years went by, we made some adjustments before deciding to redesign it completely. The new logo was designed by our close friend and art director, Marya Ghazzaoui, two years ago.”
“We describe our brand as ‘responsibly capricious’, because it engages in social and environmental issues. We see fashion as an environmental project, and this conceptual approach allows us to up-cycle obsolete and useless objects of mass conception into fashion statements.”
“Mar Mikhael is a charming and up-coming district in Beirut that has been lately revived by the opening of galleries, restaurants, and concept stores.”
“The shop was entirely designed by us, and we created and produced our own display furniture.”
“We’ve been designing shoes and bags for five years now, and we present wide collections of these items each season.”
“In 2013, we extended our line of apparel to compliment the accessories with a wide variety of handcrafted clothes, all produced in limited series in Lebanon.”