The New Brand on Our Radar: An Exclusive Look at MatchesFashion.com’s Raey Line

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MatchesFashion.com, the online luxury shopping destination that consistently provides modern, fresh fashion from emerging and established designers, has announced the re-launch of Raey, its own womenswear and menswear line. In 2007, MatchesFashion.com originally launched the line under the name Freda, but chose to re-brand it to better capture the clean, minimalist message of the garments. Rachel Proud, former Design Director at Christopher Kane, was tapped to create the Raey collection.

“The collection has taken on a stronger, more masculine silhouette, which is easy and effortless,” Proud shared. “Starting with essential foundation pieces and layering on versatile tailoring and outerwear, we are offering contemporary pieces that are versatile and timeless.” The collection includes effortlessly chic trench coats, cashmere knitwear and blanket coats, and lightweight utility dresses that you’ll want to live in all season. Prices start at AED 835 for a wool tank top through to AED 5,550 for a suede biker.

Watch the videos below, shared exclusively with Savoir Flair, to discover the menswear and womenswear lines, then head to MatchesFashion.com to shop the collection.

The New Brand on Our Radar: An Exclusive Look at MatchesFashion.com’s Raey Line
The New Brand on Our Radar: An Exclusive Look at MatchesFashion.com’s Raey Line

Photo and videos: Courtesy of MatchesFashion.com

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