An Exclusive Look at the Making of Chanel’s New Jewelry Collection: ‘Sous le Signe du Lion’

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I am a Leo and, like a lion, I use my claws to prevent people from doing me harm; but, believe me, I suffer more from scratching than from being scratched.” – Gabrielle Coco Chanel

Next month, Dubai will play host to the latest high-jewelry creations from the house of Chanel. The ‘Sous le Signe du Lion’ (under the sign of the lion) collection, comprised of stunning brooches, necklaces, bracelets, and pendants, will be on display at the brand’s jewelry boutique in The Dubai Mall. The perfectly handcrafted high-jewelry pieces are testament to Chanel’s unmatched creativity, know-how, and unique brand history.

Gabrielle Coco Chanel was a Leo, born on August 19, 1883, and thus surrounded herself with sculptures and images of lions in various forms – wood, bronze, marble, and silver – notably in her famous apartment at 31, Rue Cambon in Paris. Inevitably, the lion became a signature trademark on many of Coco’s designs and, due to its majestic significance, part of the spirit of the brand.

Watch the video below to discover the full story of Gabrielle Coco Chanel’s fascination and love for the fierce animal, then click through the gallery to see imagery shared exclusively with Savoir Flair of the collection coming together.

 

An Exclusive Look at the Making of Chanel’s New Jewelry Collection: ‘Sous le Signe du Lion’

Photos and video: Courtesy of Chanel

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