Exclusive First Look: Reemami Spring/Summer 2015 Campaign

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Reema Al Banna of Reemami has made a name for herself in the world of fashion by pulling inspiration from the strength and wisdom of women like Frida Kahlo. For Spring/Summer 2015, she makes the link literal with a collection built around the theme of boxing, and a campaign that was shot at Round 10 boxing club in Dubai. “I visited Round 10 boxing club a few times before I started working on the collection, and repeatedly went back for inspiration,” she shared in an exclusive interview with Savoir Flair. “It happened very naturally, as the crew in the club were very friendly and were welcoming of the idea.”

Al Banna was originally inspired to create the collection because of her personal affinity and enjoyment of the sport; “I go boxing regularly. I love the sport, as it helps you release all your stress, unwind, and keep fit.” It was also a unique fit for her brand, and as such she created each boxing-inspired print from scratch. After the rapid success of her previous collections, Al Banna searched for new ways to advance her skills, and Spring/Summer 2015 seems to have landed on an energetic new approach. Like any good boxer, Al Banna knows that perseverance pays off, confessing, “I searched for something to raise the bar and push my boundaries. I tried to create something new and innovative. The ‘Frida’ collection was a great start for my print journey; it lead me down a strong path, which I love and in which I combined both graphic- and fashion-design skills.”

For an exclusive first look at Reemami’s forthcoming Spring/Summer 2015 campaign, click through the gallery.

Photo: Courtesy of Reemami

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