Lebanese designer Dima Ayad has long been concerned with the diversity of the female shape and centers her collections on embracing a range of forms and figures. For Spring/Summer 2015, she worked with tailoring that flatters a multitude of silhouettes with nipped waists, lampshade bodices, and loose, flowing skirts.
Although her feminine collections have been praised since she first arrived on the Middle Eastern fashion scene in 2010, she continues to improve her eye for design every season. “What I enjoyed the most about creating the SS15 collection was the fabric selection,” she tells Savoir Flair exclusively. “This season, I was a lot more daring, I chose various different fabrics, such as gazar organza, jacquard, and jersey, in various different colors, such as silver, yellow, lilac, and navy blue. I thought it would be challenging to combine the colors and fabrics, but it turned out to be a great mix. The same applies to the camellia print I used; I fell in love with it and found a way to make it work.”
The floral print, in particular, accented the womanly shapes of the collection, as did her more practical looks that fulfilled the wardrobe needs of many working women. Her inspiration this season was the “hectic city lifestyle”. She explained this further, stating, “I wanted to create a collection that could take you from day to night, pieces that you could wear to a business meeting and at the same time wear to a night out by simply putting on a pair of heels and, voilà, you’ve got a stylish new look!”
Click through our gallery for an Exclusive First Look at the forthcoming Spring/Summer 2015 collection by Lebanese designer Dima Ayad.
Photos: Courtesy of Dima Ayad