While the rest of the world is quick to associate Palestine with a conflict-torn region in the Middle East, Palestinian fashion designer Ayah Tabari of Mochi has a different perspective on the country and its contributions to the cultural dialogue. Her new ‘Palestine’ collection, her most personal collection to date, celebrates the incredible artisanship of the region, with contemporary shapes modified with beautiful Palestinian traditional embroidery. Mochi has always contained a philanthropic component, and Tabari strives to expose, elevate, and enrich the lives of local artisans wherever she derives her inspiration. In the past, Tabari has explored Thailand and Hungary through her fashion collections, and her latest collection builds upon her global message. “I knew it was going to be difficult, but I always relish a challenge,” she shared with Savoir Flair. “Through this collection, I wanted to showcase that the talent and craftsmanship of this beautiful embroidery still exists even under the current circumstances and to also support the community.”
In preparation for the release of ‘Palestine’, Tabari worked with a team to create both a lookbook and ad campaign. “It was so cool,” she explained. “I love shoots and the styling aspect behind it. We used Artspace for the still life as we had some really cool wallpaper created for the launch, which I wanted to include in the lookbook as well. For our campaign shoot, we wanted to let our hair down and showcase the pieces in a different way; it was really fun and we included vintage bikes and snap-back caps – this is the true Mochi girl.”
See the results of Mochi’s latest efforts by previewing the forthcoming collection in our Exclusive First Look gallery.
Photos: Courtesy of Mochi