Although tradition is often co-opted by the fashion community and reimagined with more contemporary foresight, it takes an extreme amount of design talent to take a traditional look and keep its pride intact while reinvesting its potential. Bushra Badri and Amira Al Khaja, co-founders of the UAE-based brand No. 3, have managed to accomplish that, and theirs is one of the few Middle Eastern fashion lines to honor traditional style in a fresh and inviting way. For Spring/Summer 2015, the modest codes of the region, as well as those of the Far East, interplay with beautiful, lush fabrics in a variety of cozy neutrals.
On the subject of the inspiration behind this collection, Badri tells Savoir Flair that it “centers on channeling Marge Sherwood’s 1950s looks on the Italian Riviera in the late 90s film The Talented Mr. Ripley. Jacques Henri Lartigue’s photography, Perry Ellis’ forms and volumes in the 80s, and captures of north-western Italy’s San Remo were also amongst the key aspects that defined the character of the collection.” Badri continued, “The context we present certainly continues to reinforce a particular feel that’s strongly fed into No. 3’s design language. A juxtaposition of rustic fabrics, generous oversized forms, and easy layers with a consistent focus on incorporating a signature element that has recurrently featured in all previous editions by 3, the bisht. A testimonial of some sort to an understated and effortless aesthetic and the practicality of sportswear.”
The designer’s passion for her latest collection is evident in the clothes themselves, which radiate a soft, inviting romance, skewed ever so slightly by masculine elements like oversized drapes and sloping sleeves. Be among the first to view the new Spring/Summer 2015 collection by No. 3 by clicking through Savoir Flair’s gallery.
Photos: Courtesy of No. 3