Keeping the written Arabic word alive is not an easy undertaking. While it may be the fifth most popular spoken language in the world – used by approximately 295 million people – in a city like Dubai, it’s no secret that Arabic takes a backseat to English. It is through the mediums of art, design, fashion, and other outlets that the historic language is being upheld in such a multicultural metropolis.
Lebanese designer Nadine Kanso, founder of fine jewelry brand Bil Arabi, has made the art of Arabic calligraphy the trademark of her successful label since its launch in 2006. For Spring 2015, Kanso has embarked on a new approach, with the ‘Noor El 3ein’ (the light of the eye) collection focusing on the historic talisman of the ‘evil eye’. “The collection was originally designed back in 2008, inspired by the cultural belief in the evil eye,” Kanso reveals to Savoir Flair. “I wanted the eye to have a Bil Arabi signature – an eye that is hand-drawn, and not like all the other eyes found in the market.”
The latest collection, she says, focuses more “on the design aesthetics, rather than the Arabic letters. It is a step to a new beginning, and a design aspect that I feel I need to express.”
Click through the gallery above to see the newest pieces from Bil Arabi.
Photos: Courtesy of Bil Arabi