Salvatore Ferragamo has transformed from a struggling brand into a thriving one, with sales steadily increasing across the global marketplace since it first listed in 2011, the same year that Massimiliano Giornetti came on board as the new Creative Director. Coincidence? We think not. Giornetti’s strong aesthetic vision accelerated Salvatore Ferragamo’s reach, attracting new customers with a straightforward sense of luxury and edgier style.
Knit textures, minimal embellishment, muted prints, and snakeskin wove a sophisticated story on Salvatore Ferragamo’s SS15 runway.
Three years onwards, the brand walks a fine line between minimalism and glamour. Knit textures, minimal embellishment, muted prints, and snakeskin – lots of snakeskin – wove a sophisticated story on Salvatore Ferragamo’s Spring/Summer 2015 runway. Ribbed knit dresses sensually traced the body, while bulky outerwear balanced out the fluid forms of Giornetti’s skirts, athletic dresses, and relaxed culottes. Lovely dresses were seen bearing graphic prints, fringe, and subtle leopard spots, but an earthy palette shrouded the detail work in subtlety – it was subtle safari at its best. The sophisticated mood shifted to something more playful for evening, with colorful and patterned insets slithering their way onto gowns – although one would have hoped Giornetti hadn’t used so much turquoise in an attempt to inject color into his presentation. On the subject of color, this presentation might have been a quiet one in comparison to Milan’s technicolor collections, but understated elegance is always a win no matter what way the trend winds are blowing.
Photos: Courtesy of Imaxtree