That 70s Show is as accurate a description of today’s Pucci show as you’re going to get. Indeed, there seems to be a psychedelic potion in the waters of Milan, or in the coffee at Cova, creating a fervor for 1970s style that suggests some sort of collective unconscious at work. But unlike many others approaching the decade with nostalgia, Pucci practically was the 70s; Emilio Pucci was the go-to brand for the jetsetting socialites of that era, and gave the world the psychedelic prints associated with it.
For Spring/Summer 2015, it was Peter Dundas’ turn to experiment with the aesthetic of years past. On skintight dresses, fringed ponchos, and blazers, he wove floral macramés and flaunted sexy slip dresses tie-dyed with pastel watercolors that bled beautifully into one another. Crochets, cutouts, and embroidery added a third dimension to the garments, but for all the breezy, hippie looks on the Pucci runway, there were also plenty of minimalist, mod moments to balance things out. Dundas revived a star print from the brand’s archives and used it to create flowing, silky gowns at the end, modeled by the likes of the legendary Naomi Campbell and newcomer Kendall Jenner, which swirled around the body in an excess of gossamer fabric. If Emilio Pucci could have glimpsed the future from the bygone 70s, he would be extremely pleased with the direction his brand has taken for Spring/Summer 2015.
Photos: Courtesy of Getty Images