Whether the history books will remember it or not, something interesting happened in Italy in the 1970s, something that changed the fashion industry in the country forever. Until the 70s, Italy was a prime shopping destination for the rich and famous, but as culture progressed there was a marked shift toward ready-to-wear and more affordable style. Luxury labels embraced accessible wardrobes, and exponentially increased their consumer base across the globe. With a 70s revival fully underway on the Milan catwalks for Spring/Summer 2015, it’s been fascinating to watch how each label adapts vintage style for a contemporary audience.
At Max Mara, the message was relaxed and easy, worn in either layered neutrals or quirky all-over prints. The show opened with the latter in head-to-toe monochrome flecked with a confetti print; tiny tulips replace the confetti on similar looks later in the show. The theme prevails on twee separates painted with watercolor pansies in shades of bronze, carmine, and cerulean. Suiting showed the now-familiar cropped trouser, and was given a preppy edge with contrast trim. Neutral looks were some of the show’s strongest, and were especially nice on a fitted puce blazer, a sheer black pussy bow blouse, a russet brown safari suit and a soft suede duster. Although the prints were a touch emphatic, Max Mara’s collection of simple, sophisticated looks for day perfectly captured the retro revival spirit of Milan Fashion Week, and proves that when fashion history repeats, it’s usually for the better.
Photos: Courtesy of Getty Images