The industry’s biggest platform in the region, Fashion Forward (FFWD), returns for its fourth season from October 4 to October 6 at the Madinat Jumeirah, Dubai. Building the emirate’s reputation as the luxury fashion capital of Middle East, FFWD continues its partnership with Dubai Design District (d3), which aims to grow regional talent across various areas.
Founder and CEO of FFWD Bong Guerrero reveals, “Season four will witness the coming together of our finest designers from across the first three seasons, and we are delighted that so many are returning to showcase their collections this October. The FFWD journey so far has highlighted what incredible talent and creativity we have in this region, and you will certainly see the best of the industry this season.”
Season four of FFWD will host a total of 21 couture and ready-to-wear designers, with returning regional runway designers the likes of Madiyah Al Sharqi, Dima Ayad, House of Ronald, and Essa, to name a few. New designers to the fashion event include Ceremony by Emirati designer Farha Al Shamsi, London-based designer Hasan Hejazi, House of Hâshé, and many more. In addition to the shows, over 50 accessories designers will showcase their jewelry, bags, and more in The Garden, a dedicated retail space for buyers and guests to meet and shop.