Yasmeen Al-Naif’s tomboy approach to dressing is something of a breath of fresh air in Dubai’s almost-predictable style scene. As she explains to Savoir Flair, there is no formula to her style. According to the 27-year-old Iraqi-Briton, her day-to-day outfit choices are heavily influenced by the music she’s listening to – which currently includes indie alternative bands The Districts, Alt-J, and Animal Collective. That’s not to say you won’t spot her in a flirty A-line dress from time to time, but chances are she will have paired it with a Juniors Be Junior snap-back cap, one of the signature pieces from the streetwear brand she founded earlier this year.
Aside from working on Juniors Be Junior, Al-Naif is also a project manager at Meraki, a concept development company. During her free time, she documents her hobbies – traveling, video production, and editing – on her blog, Yasmeen’s Camera.
Click through the gallery to discover a week’s worth of looks from her closet.
“Heading out to an early dinner with the girls in a Matthew Williamson top and skirt and platform sneakers.”
Photographed by ROGIER VAN ZEVENTER
Matthew Williamson top and skirt, Chanel shoulder bag, vintage sunglasses bought in London, and necklaces designed by Yasmeen
How has your personal style evolved over the years?
I’ve always been a comfortable and causal dresser. Being a bit of a tomboy when I was younger definitely affected my day-to-day dressing. As I’ve gotten older, I’ve started appreciating ‘dressing up’ more, and now look forward to events. It’s my excuse to feel like Cinderella.
“I paired a Lanvin dress with Nike sneakers to attend a friend’s movie premiere tonight.”
Lanvin dress, Louis Vuitton tote, Nike sneakers, Lanvin belt, Intermix ring, and Roberto Cavalli ring
What inspires you to put on a fabulous outfit?
Strangely enough, the song I’m listening to before getting ready will play a role in what I’m wearing.
“I’m on my way to a cocktail party tonight in a Finders Keepers dress. It’s fast becoming my go-to brand when I need something flattering and comfortable.”
What was the first thing of value you ever bought that you still own?
A pair of black Jimmy Choo pumps, a Balenciaga handbag, and a Sony cassette player.
“I’m heading out to a coffee shop to work on my Juniors Be Junior schedule for the week. I’m wearing my all-time favorite Michael Jordan hoodie, which I picked up from the Nike store in Boston a few years ago.”
Nike jacket, American Apparel top, Topshop shorts, Nike sneakers, and Louis Vuitton tote
How does your style reflect your personality?
It reflects a bit of a contradiction. Casual and sporty vs. elegant and ladylike. I think this comes across in my outfits.
Reiss top, Bebe skirt, Inkkas sneakers, Juniors Be Junior cap, and Louis Vuitton shoulder bag
What would your signature outfit be?
A short skirt, a white T-shirt, and high tops worn with a Junior Be Juniors bomber jacket.
What are the labels you currently love?
Right now it would have to be J Brand, ALC, Mary Katrantzou, Roland Mouret, and Alexander Wang.
“I’m attending a pop-up event in Abu Dhabi today. I don’t usually wear jellabiyas, but this one by G’s Jellab is super funky.”
G’s Jellab dress, Louis Vuitton shoulder bag, Matthew Williamson earrings and ring, and sunglasses bought in Mykonos
How have the internet and social media affected the way you dress or style yourself?
I don’t think that either has affected my style, but they have made me more conscious of how to take a good photo.
Juniors Be Junior jacket, American Apparel top, Topshop leggings, Louis Vuitton heels, and Charlotte Olympia clutch
Where do you generally like to shop?
Opening Ceremony, Vince, Nike, Mink Pink, Cheap Monday, Wildfox, Saint Laurent, and Alexander Wang are some of my favorite brands. For online shopping, I like Storets, Shopbop, or Matches Fashion.