#24H With Firras Alwahabi: The Fashion Consultant and Founder of Faux Consultancy on a Day in His Life

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Firras Alwahabi
Photo: Courtesy of Firras Alwahabi

If you’ve ever wondered what goes on in the busy lives of the Middle East fashion industry’s movers and shakers, you’ll love our new #24H feature. In the first installment, we get a glimpse into the life of fashion consultant Firras Alwahabi – who many will recognize for his curly ‘fro, his love of Beyoncé, and his extensive collection of Givenchy accessories. His company, Faux Consultancy, works with emerging designers and concepts, guiding them in the areas of creative direction, distribution, and public relations. On his star-studded roster, you’ll find Madiyah Al Sharqi, Mochi, and L’Afshar– to name a few – and on his mind you’ll find everything from bizarre musings on the appropriateness of McDonalds bags and the necessity of coffee to the promotion of his clients’ Fall/Winter 2014 collections.

7:00 a.m.
I usually wake up at 7:00 a.m. to Beyonce’s Flawless. I am not a morning person naturally, so what I do is ensure I have a good two hours awake without having to communicate with anyone. I live near the office, so I don’t need to be up super early. Right after showering, I style my naturally curly hair with Label M’s Curling Cream. My morning struggle consists of figuring out the line between edgy and inappropriate; I gauge this by the reaction I get from the building staff downstairs.

8:00 a.m.
I walk through DIFC to get my morning Starbucks – cue awkward stares from suited bankers. I usually sit in Starbucks with my coffee and pastry, and mentally plan my day. My team knows that I get quite cranky if I’ve not had coffee by this time.

10:00 a.m.
I come into the office and gather the team for our daily catch-up meeting. I have probably one of the best-dressed teams! Our whole ethos as a company is young, energetic, and fresh, and I think that’s what everyone’s style is. We are definitely not a suit-and-tie kind of organization. I like to believe that I have a unique way of managing and that each member of the team is as emotionally attached to the company and brands and as driven as I am. I think it’s important to remember that Faux is more about a movement and a vision than it is about crunching numbers.

11:00 a.m.
We’re lucky our offices are a creative space, because we have clients coming in all day to share ideas and designs. We always have fun, and we’ve all become a family, but when we are in work mode that becomes our priority. We have a really seamless way of transitioning from friends to colleagues. Right now we’re working on finalizing strategies, seeing what our clients have in store for SS15, and just having so much fun pushing the FW14 collections.

12:00 p.m.
We all shared samples and sketches of our clients’ upcoming collections, and are also in the process of planning an event that will involve nine of them. Plus, we’re planning their European sales presentations. Busy times!

1:30 p.m.
The daily office debate begins: What do we order for lunch?

2:30 p.m.
Finally, we decide on Italian. #ByItalianIMeanPizzaHut

3:00 p.m.
E-mails, Whatsapp conversations, social media, and phone calls consume the majority of my day – I’m usually doing all simultaneously. I’m currently obsessed with Vinescope, which has literally the funniest vines ever. I’m also currently obsessed with the @SarcasmOnly Instagram account; it makes my day.

7:00 p.m.
I rarely leave the office this early, but when I do my first stop is Starbucks. Iced venti, no whip, skinny, white-chocolate mocha.

8:00 p.m.
I get ready for a casual catch-up with friends. Is a Moschino McDonalds bag too much? I would say Moschino is my new Kenzo. I have always been a massive fan of Jeremy Scott, and what he’s done with Moschino is incredible. I also have a soft spot for McDonalds, so it’s kind of a match made in heaven for me.

9:00 p.m.
I finally arrive at Gaucho. I love this place; it had me at cow print. I’m obsessed with the Gaucho Burger, which is one of the best in Dubai. I always eat upstairs in the lounge where it’s usually quiet and casual – perfect for after-work drinks.

12:00 a.m.
I usually get into bed around midnight, but don’t end up sleeping until a few hours later. Ask any business owner and they’ll tell you all the things that go through their heads at night. I mentally plan the next 24 hours in my head when I’m lying in bed.

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