DKNY’s first ever regionalized campaign launches in the Middle East today. Donna Karan proves her cultural sensitivity with a new capsule collection for Summer 2014 called The Ramadan Capsule Collection (#DKNYRamadan). With this new regional campaign and the recent launch of the DKNY Middle East website, the brand signals its eagerness to expand within the region.
The Ramadan Capsule Collection, with its bold color palette, flattering silhouettes, and street-smart approach, is beautifully suited for women of the Middle East who prefer to take a personalized approach to style during the Holy Month. The advertising campaign for the collection was shot in Dubai by Emirati photographer Saeed Al Khalifa and featured Yalda Golsharifi and Tamara Al Gabbani, two popular Middle Eastern bloggers.