Saudi Arabian fashion house, Ashi Studio, has made history by becoming the first couturier from the Gulf region to join the esteemed Fédération de la Haute Couture et de la Mode (FHCM). Mohammed Ashi, the founder of Ashi Studio, has been appointed as a guest member of the Chambre Syndicale de la Haute Couture, cementing the fashion house’s position on the haute couture calendar. This groundbreaking achievement propels the Saudi label onto the global stage of haute couture, and Ashi will showcase his upcoming collection on July 6 during Paris Haute Couture Week.
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Ashi Studio, renowned for its poetic romanticism and architectural silhouettes, has garnered international acclaim over its 17-year journey. With an atelier established in Paris in 2018, Mohammed Ashi’s talent has flourished, leading to this remarkable accomplishment. Reflecting on his appointment, Ashi expressed deep gratitude and pledged to honor the legacy of previous renowned couturiers while embracing the tradition of excellence in creativity. Notable figures such as Queen Rania of Jordan, Sonam Kapoor, and Beyoncé have adorned themselves in Ashi Studio creations, further solidifying the fashion house’s reputation.
Ashi Studio’s inclusion as a guest member of the FHCM marks a significant milestone for the Saudi fashion industry and the global couture scene. It signifies the exceptional talent and creativity emerging from Saudi Arabia, breaking barriers and demonstrating that haute couture knows no boundaries. With Ashi Studio’s official debut on the Paris Haute Couture Week calendar, the world eagerly anticipates the unveiling of Mohammed Ashi’s artistic vision, which promises to inspire and enchant fashion enthusiasts worldwide. This recognition of Ashi Studio’s achievements reflects the continued growth and influence of the Saudi fashion industry on the international stage.