Bvlgari Celebrates the ‘Wonders of Love’ with Its Latest Ramadan Campaign

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Known for its exquisite jewelry and timepieces that often symbolize love, Bvlgari’s collections celebrate the different forms of this emotion — from romantic love to familial love, and even the kindness shown during special occasions. Whether it’s a statement ring or a delicate bracelet, Bvlgari’s jewelry creations are imbued with a sense of adoration and devotion, making them a cherished addition to any jewelry collection. It comes as no surprise that this Ramadan season, Bvlgari is celebrating the ‘Wonders of Love’ through its latest campaign.

The campaign video takes us on a journey through a surreal Middle Eastern landscape, where we meet five characters: singer Mishaal Tamer, aerialist Yasmin Baker, pilot Ahmed Fareed, calligrapher Noha Raheem, and Emirati entrepreneur Mthayel Al Ali. Each character embodies the energy of love during the Holy Month, which is captured beautifully in the film. This stirring narrative is not just about the conventional ideas of love, but also about celebrating the enduring wonder of life, which can be expressed in kindness, patience, and empathy during Ramadan and beyond.

Bvlgari Ramadan Wonders of Love
BVLGARI

This messaging is part of Bvlgari’s global campaign for 2023, where the wonders of love are expressed in infinite combinations of five words, representing the Roman numeral ‘V’ in the brand’s insignia.

To mark the occasion, Bvlgari has also released a special collection of limited-edition pieces. The Ramadan capsule collection includes a new necklace from the iconic ‘Divas’ Dream’ collection that pays tribute to modern divas with its ultra-feminine fan-shaped motif. The necklace represents the blue hues of Roman nights and features a delicate pavé that frames an elegant tanzanite in an iconic fan-shaped design. In addition, the edit also includes three new ‘Serpenti’ bags made of metallic nude-colored calf leather and a stunning ‘Serpentine Tote’ made of molten-gold lizard.

Bvlgari Ramadan Wonders of Love
BVLGARI

Bvlgari Marketing and Communications Director Sonia Maghraoui further reveals, “We are so excited to finally bring our new vision of Ramadan to you. This year, we present an immersive film celebrating all that is love – not the cliché it is sometimes thought to be, but a real and enduring wonder of life that can be found in friendship, family or the kindness that can be found during the Holy Month of Ramadan.”

The Bvlgari Ramadan Capsule is available online now and in selected boutiques.

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