How to Spend an Entire Day at THAT Concept Store

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How to Spend a Day at That Concept Store
Photo: Courtesy of @thatconceptstore

One of the newer concept stores in Dubai, THAT Concept Store, located in the Mall of the Emirates and City Center Mirdif, invites visitors to journey into a meticulously curated world of fashion, beauty, and lifestyle experiences all under one roof. The three-story conceptual destination in the Mall of the Emirates spans over 5,000 square meters of retail space that houses a fitness studio, nail salon, hair salon, a tailor shop, three incredible restaurants, and more. Although it might seem overwhelming, it’s possible to maximize your experience at THAT Concept Store by interacting with the majority of the in-store touchpoints in one day.

Don’t believe us? We’ve laid out a detailed guide to help you get the most out of your day at the THAT Concept Store, Mall of the Emirates. From shopping and treating your taste buds to indulging in pampering salon sessions, THAT Concept Store makes the perfect setting for a girls’ day out.

Discover all the chic stops on Savoir Flair’s THAT Concept Store tour below.

How to Spend an Entire Day at THAT Concept Store

Workout at THAT Fitness

10:00 AM
Start your day by getting your sweat on at THAT Fitness Studio by Bare. Make your way to the second floor to bust some calories with Bare Dubai's full-body workouts, where you can choose between cardio or yoga sessions.
How to Spend a Day at That Concept Store

Go Around the Block

how to spend a day at That Concept Store
11:30 AM
Once you're all showered and refreshed after your workout, make a quick pit-stop at Around the Block, where you can refuel your tired muscles with healthy food and beverages.

THAT Beauty

12:00 PM
Whether you want to get a full-blown makeover, hair color touch-ups, a facial, or a simple blowout, THAT Beauty can do it all, and more. Consult the expert beauty technicians about your needs and leave the rest to them as you sink into the salon chair for a well-deserved pampering session.
How to Spend a Day at That Concept Store

Grab a Bite

how to spend a day at That Concept Store
1:00 PM
Make your way across the second floor of THAT Concept Store to No. FiftySeven Boutique Café to enjoy a leisurely lunch. Treat your taste buds to delectable flavors as your dig into the homegrown cafe's famous 'Lobster Linguine' and 'Charcoal Pancakes' that you can enjoy with a side of Nutella espresso.

Shop, Shop, Shop

2:00 PM
A literal treasure trove of cult brands, THAT Concept Store offers a healthy mix of chic clothing, accessories, precious jewels, stunning shoes – including a sneaker wall – homeware, and beauty. Sounds overwhelming? The key to getting the most out of your shopping experience is to focus on one category at a time. For now, browse through the clothing, accessories, and shoe sections. Don't forget to try out the latest sneaker drop at the sneaker wall at Nike's seriously-cool pop-up. Planning your next vacation? THAT Concept Store also has a meticulous curation of travel essentials, from swimwear to comfy outfits. Took the wrong size to the dressing room? Allow the smart mirrors to help you out. The high-tech smart mirrors installed in the changing rooms enable shoppers to request another size or color of any item from inside the fitting room, plus suggest styling options to complete the look.
How to Spend a Day at That Concept Store

Make THAT Yours

How to Spend a Day at That Concept Store
3:00 PM
Content with your new purchases? Why not make them bespoke? Head to the Make THAT Yours by Ingrave It section to customize your purchases. You can even invest in adorable customized neon signs for your home or your business. Bought gifts for your loved ones? THAT Concept Store also offers a wrapping service with plenty of lovely themed wrapping papers and decorations to choose from.

Fix THAT

3:30 PM
While you are there, you can even get your worn-down shoes fixed at Fix THAT by Mavi Shoetique or get your freshly purchased or existing clothes altered to perfection at Retouched by THAT.
How to Spend a Day at That Concept Store

Nail THAT

4:00 PM
We hate to be biased, but Nail THAT has got to be our favorite place in THAT Concept Store, courtesy of the skilled nail artists and the luxe manicures and pedicures offered by the salon. Make your way to the nail salon tucked away on the ground floor to get yourself a manicure update.

Shape THAT

5:00 PM
Next up for a makeover are your brows and lashes. Head next door to Shape THAT by Brau to get a quick brow or lash fix with Brau's signature treatments and expert technicians.
how to spend a day at That Concept Store

Beauty Bound

How to Spend a Day at That Concept Store
6:00 PM
THAT Concept Store's carefully curated beauty section is an entirely different world of its own. Packed with a stunning offering of both beauty and wellness products and tools, the beauty department here is a great place to discover cult favorites like CTZN Cosmetics, Summer Fridays, MDO by Simon Ourian, and regional bestsellers like Arcadia fragrances, Dr. Barbara Sturm, and Augustinus Bader, among others. You can even get a customized lip color made right in front of your eyes at the Giella Custom Blend Cosmetics counter.

Dinner Plans

7:00 PM
Need a break from all the exploring? Head to Uchi M'oishî on the first floor to enjoy some deliciously fresh sushi, juicy wagyu burgers, and the restaurant's signature mochi doughnuts.
how to spend a day at That Concept Store

Feel at Home

How to Spend a Day at That Concept Store
8:00 PM
The one thing we know about the curators at THAT Concept Store is that they have impeccable taste that which is reflected on the store shelves, particularly in the homeware sections. Browse through rows of chic furniture, artsy home décor, and art pieces to add a heavy dose of style to your home.

Visit the Pop-Ups

8:30 PM
THAT Concept Store also houses several pop-ups all year round. From thematic seasonal pop-ups on special occasions like Ramadan and Valentine's Day to permanent ones like the beautiful Azza Fahmy store, the space offers you an endless selection of sought-after pieces, many of which are not available elsewhere in Dubai.
How to Spend a Day at That Concept Store

Not Without My Jewels

9:00 PM
One cannot possibly leave THAT Concept Store without making their way through the dazzling jewelry collection that houses both precious fine jewelry and uber-cool fashion jewelry like Crystal Haze's viral gummy pendants and La Manso's covetable rings. You can also find prominent regional designers like Azza Fahmy, Nada Ghazal, and Nadine Kanso stocked at THAT Concept Store, along with regional cult finds like Leia K.
How to Spend a Day at That Concept Store
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