By now you’re all very familiar with the signature designs of Razan Alazzouni – her beautiful embroidered tulle skirts and dresses with stunning blooms, birds, and houndstooth patterns have absolutely taken our – and surely, your – breath away. Now, Razan is expanding her namesake brand into jewelry, with her first collection featuring gold wires, layered pearls, and bright turquoise stones. Inspired by her long-standing admiration for jewelry, each beautiful creation perfectly compliments the brand’s exquisite clothing. We sat down with the Saudi designer for an exclusive introduction to her first jewelry collection and discussed what we can hope to see next.
Has jewelry long been an aim of yours? When and how did you decide to branch out into jewelry?
When we where chosen to show at the Dubai Fashion Experience, the idea of turning our embroidery into jewelry came to mind. It seemed like the perfect way to complete the looks from our Spring/Summer 2014 collection. I always have been a huge fan of jewelry. I think – well, I know – this comes from my mom. She has always had such an artistic eye when it comes to jewelry.
How does this differ from designing ready-to-wear?
It is different yet similar at the same time. When I design a collection of clothing it doesn’t matter when an item is seasonal, or the colors are seasonal. But when you are designing jewelry, you want the item to make a statement while also being timeless.
Do you follow the same aesthetic as for your clothing collections? Do they differ?
Honestly I have a wonderful team, and I cannot take credit for the jewelry collection on my own. Since it was our first time producing an accessories line, we all contributed with different designs and opinions that were later refined by our jeweler to create the SS14 accessories collection.
You started with pearls. What’s next?
Well I love pearls, so it is a little hard to move away from them. The beauty of pearls is that they come in many shapes and sizes, so you never know what direction the accessories line could take.
What do you hope to achieve with your jewelry?
The jewelry was always meant to be an extension to our signature embroidery. And just like the embroidery, the jewelry is meant to tell a story.
Diaries, candles, and now jewelry. What’s next for the Razan Alazzouni brand?
Your guess is as good as mine. It is always exciting how these things happen without planning. I’m hoping that we can expand into leathers and maybe embroidered shoes in a few years.