This Is What Makes The Idō Movement Different from Most Athleisure Brands

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the ido movement
Photo: Courtesy of The Idō Movement

When we buy clothes, there’s often a conflict between what looks good and what actually feels good, and that conflict becomes even greater when buying activewear, specifically. As much as we want to buy a cute matching set, it might be difficult to find one that really feels like second skin and allows for a full range of movement. At the same time, more often than not, these clothes have been produced in unsustainable ways and we don’t shop from unethical brands in this house. It is crucial to be wearing clothes that make you feel good in and outside of the gym, and you only truly feel good in clothes when you know they have been made with respect. This is why The Idō (pronounced EE-doh) Movement was created: to feel good on your body while being kind to people and the planet.

Idō, meaning change, shift, or motion in Japanese, is a symbol of dance, which is the inspiration behind the brand. Designer and dancer Sandhya Lalloo-Morar has worked closely with dancers throughout her career, and explained “Watching dancers perform has always inspired me and I really wanted to design something that would complement their movement and empower them, not restrict them. And while we are dance-inspired, the clothes work just as well for any mover, be it for yoga, the gym, or lounging.”

the ido movement
Photo: Courtesy of The Idō Movement

When we asked Lalloo-Morar what sustainability means to her and to the brand, she shared that it really comes down to three pillars: earth-friendliness, ethics, and reduced consumerism. Earth-friendliness includes optimizing design cuts to minimize fabric waste, producing in small quantities, using neutral colors to minimize the use of dyes, and leveraging organic and regenerated/recycled fabrics wherever possible. The brand also uses plant-based, biodegradable packaging and compostable packs, as well as seed-based tags that customers can actually plant in their gardens. In terms of ethics, The Idō Movement only uses suppliers that guarantee fair wages and working conditions, and 15 percent of the revenue from selected items, namely the various pants made from recycled plastic bottles, is donated to marine rehabilitation.

Now, we hear a lot from brands about sustainable materials and recycled packaging, but this next point is, to us, what makes The Idō Movement different from other sustainable brands. “The third pillar of our brand is reduced consumerism. We really want people to stop buying so much clothing, which is why we design our clothing to be multipurpose. Consumers should not need to buy different clothes for each activity, especially when it comes to athletic and leisurewear. The clothes we produce allow you to go to a yoga or dance class and wear the same piece to run errands, see friends, or even jump in the pool. And with that, we provide you with the longevity these garments need to ensure they can be worn and washed over and over again without losing their quality and structure.”

Shop The Idō Movement, here.

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