Last week, Fashion Trust Arabia (FTA) held its third edition of the FTA prize at the National Museum of Doha, Qatar. The initiative is one-of-its-kind in the region and has been instrumental in recognizing regional talent and supporting them with this prize. The aim is to provide not just financial support, but also guidance and mentorship to emerging designers, while helping them gain recognition internationally through a panel of world-renowned judges.
The star-studded event had models, designers, and editors from across the globe fly into Doha to celebrate the winners. Among the attendees were Coco Rocha, who wore a dramatic Georges Chakra couture number with laser-cut feather detailing, Naomi Campbell in Rami Ali, Dana Hourani wearing Mrs Keepa, and Adriana Lima wearing a floor-length Zuhair Murad gown.
The winners were selected by a prestigious panel which comprised of some of the most important people in the fashion industry, like Pierpaolo Piccioli, Virgil Abloh, Alexa Chung, legendary photographer Juergen Teller, Elie Saab, Olivier Rousteing, and jewelry designer Lorraine Schwartz to name a few.
Twenty-four finalists were shortlisted from over 700 applications from across the MENA region, out of which the winners were selected by the committee. Each winner receives a grant of up to $200,000 and a year of invaluable business mentorship and training relating to sustainable practices. This includes a special partnership with the retailer MATCHESFASHION, which offers them access to global markets.
This year’s winners were Zaid Affas for ready-to-wear, Alia Bin Omair for jewelry design, Benchellal in the eveningwear category, Port Tanger for accessories design, El Tayeb Nation, who received the Franca Sozzani Debut Talent award, and A New Cross, which won the Guest Country award. Additionally, shoe designer Amina Muaddi took home the first Entrepreneur of the Year award, which was presented to her by Virgil Abloh.
FTA is now accepting applications for its 2022 prize in five categories: Eveningwear, ready-to-wear, accessories (shoes/bags), jewelry, and debut talent. Click here to submit your application.
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