Swarovski’s ‘Wonderlab’ is an extraordinary world where magic, science, and mathematics come together to give birth to some of the most dazzling sparklers we’ve seen. Under the leadership of its new Creative Director, Giovanna Battaglia Engelbert, the brand has taken a new direction. Like the inaugural collection under Engelbert’s direction, Swarovski ‘Collection II’ is a testimony to the brand’s new unapologetically bold aesthetic. With Swarovski ‘Collection II’, the brand continues to narrate the story of its rich heritage while serving as a unique platform for representing people from all cultures and orientations.
The maximalist collection comes alive with a plethora of vibrant crystals cut, polished, and molded to be assets of self-expression. The Swarovski ‘Collection II’ is an exuberant take on modern culture imagined through three key narratives: the charm of the clear crystals, a vibrant, colorful aesthetic, and the brand’s roots embedded in Bohemian culture.
“The Swarovski ‘Collection II’ gives us a chance to dive further into our world of wonders. From a deeper look into the muses of the Bohemian movement to the design aesthetic of the Bauhaus art scene to the verdant nature of Klimt’s landscapes, we’re able to tell the story of our Austrian heritage with a modern twist. In this way, each crystal item becomes a microcosm of our world,” explained Engelbert.
The Swarovski ‘Collection II’ – which will be revealed on the brand’s Instagram page – will debut new products with a particular focus on four hero families: ‘Dulcis,’ ‘Lucent,’ ‘Somnia,’ and ‘Stella.’ The collection will be available to shop in-stores and online starting September 7.