You Will Never, Ever Retire the Shoes from Jimmy Choo’s New Core Collection

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Jimmy Choo Core Collection
Photo: Courtesy of Jimmy Choo

Shoe shopping is the one activity that gets our heart rates up, bank balance (considerably) low, yet we often bring home pairs of footwear that we never really end up wearing. We’re talking about that impulsively bought pair of towering high heels in your closet that you’ve (almost) never taken out for a walk (pun intended). Speaking of impulse buys, we’ve got to admit that it takes every bit of self-control to stop ourselves from hitting ‘add to cart’ every time we come across a gorgeous pair of heels. If only there were a way to build a timeless accessory wardrobe. Thanks to Jimmy Choo, there now is. 

While it is impossible not to fall for an adorable pair of shoes or a trending handbag every now and then, the new Jimmy Choo Core collection promises to lay the foundation of our accessory closets, addressing every function from day to night, formal to casual, and city to beach. The seasonless Jimmy Choo Core collection features both new and iconic styles from the brand. Standing on the three emblematic pillars of pearl, crystals, and monograms – which embody the creative essence of the brand – the Jimmy Choo Core collection will be a permanent fixture both in the brand’s online and offline stores. New designs will be added to the collection every season, ensuring fresh styles to choose from while maintaining a timeless aesthetic.

Jimmy Choo Core Collection
Photo: Courtesy of Jimmy Choo

Sandra Choi, Creative Director of Jimmy Choo, commented on the launch of the new collection, “To me, glamour is an attitude, a sense of confidence that’s not limited to a time or a place. The Core collection pinpoints the fundamental visual DNA of our brand with three distinct identities that we will reinforce and return to every season. A distillation of our essence. It’s who we are. The Core Collection offers glamour every day – anytime – anywhere.” 

To celebrate the launch of the Jimmy Choo Core collection, the brand shot a unique campaign in which the protagonist is not a model or a celebrity, but the covetable accessories themselves. The campaign features the multifaceted personalities of the crystal, pearl, and monogram Choos in playful yet daring poses. The timeless accessories are documented in several situations transitioning from day to night, highlighting their versatility in terms of style.

The Core collection is available at Jimmy Choo stores globally and online.

Jimmy Choo Core Collection
Photo: Courtesy of Jimmy Choo
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