Level Shoes’ Employees Come Together for a Very Special Project

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Level Shoes’ Employees Come Together for a Very Special Project

Since it opened its doors in 2012, Level Shoes has earned a title as the leading and, more importantly, the most innovative concept destination for footwear. With a 96,000-square-foot store space in the Dubai Mall that includes a personalization hub, a concierge, a click & collect service, a foot spa and shaving service, as well as a cobbler, the homegrown concept store has firmly established itself as an authority on footwear. With avant-garde pop-ups and an imaginative story-telling approach, Level Shoes’ creative genius remains unparalleled in the footwear realm. And its unique new campaign is more proof of the same.

In an unexpected turn of events, for the new Level Shoes ‘Next Level Runway’ campaign, the concept store cast its very own employees instead of the typical models or influencers. In an attempt to shine the spotlight on those working hard behind the scenes, the Level Shoes ‘Next Level Runway’ campaign – the first of a series – showcases the best-in-shoes as styled, modeled, and directed by the store’s staff.
level shoes next level runway campaign
Photo: Courtesy of Level Shoes

In the video, Level Shoes’ employees, including buyers, personal shoppers, marketers, and merchandisers, can be seen taking on a fresh role – that of models – on the special runway. The concept store’s team took over the runway in a curated selection of glitzy boots, swanky heels, comfy slides, and sneakers. The Level Shoes ‘Next Level Runway’ video is dedicated to highlighting the store’s passionate staff, which makes up its true identity.

“We recently looked at a lot of different ways to celebrate our people on our platforms (TikTok, for instance, is solely led by our shop floor team), because we realized that no matter how many brands we sell — our real sense of purpose is ultimately our people,” says General Manager, Elisa Bruno. “It’s the people that you have the opportunity to meet and work with because those people can change your life in so many ways. We leaders have the responsibility to inspire the people in our organization so that they can do the same with our clients,” she further adds.

Demonstrating Level’s core values of sustainability and inclusivity, the campaign features a curated selection of the latest international footwear collections on the store’s diverse young staff. The next time you stop by Level, you might even be tempted to ask one of them for their autograph.

level shoes next level runway campaign
Photo: Courtesy of Level Shoes
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