For #BvlgariSharingMoments’s campaign, the Italian luxury house takes a different approach than most. In it, we see Italian-Arab model Azul Gonzalez Aparicio playing a character called “Sofia” as she documents her journey across the Middle East, and meets new friends. Her life-changing journey puts her in the path of familiar faces like Aseel, as the two explore a souk together and experience Arab culture together. As Sofia learns about Arab culture, she relates it to her own Italian heritage, and recognizes the symmetry between both.
Yet, what is so striking about this story is the idea that no matter where you’re from, the values of Ramadan are universal. With 1.8 billion Muslims in the world all celebrating the Holy Month at the same time, there is a valuable lesson to be learned in observing how they each approach the customs and traditions of Ramadan. Ramadan is about so much more than deprivation; instead it is an annual celebration of profound morality and universal values such as tolerance, patience, generosity, and mindfulness. Self-reflection is an important aspect of Ramadan, so during this time, we’re asking each of you — how many of Ramadan’s universal values do you embody? And what have you learned about them that you apply to your everyday life?
What adjectives would your loved ones use to describe you?
Your work colleagues always count on you to:
What quote resonates with you the most?
When you set a goal or intention for yourself, how do you go about achieving it?
Your self-care routine includes:
When a social justice movement starts circulating online, how do you respond?
What value motivates you the most?
When you’re traveling, what is your favorite way to experience a new place?
How do you react to achieving something amazing?
How do you unwind after a stressful work week?
You embody the universal Ramadan values of giving and generosity. You are especially giving and generous of your time and energy. You are always the first in line to help, whether it’s a stranger, a family member, a colleague, or a cause. People view you as innately good, reliable, and strong.
You embody the universal Ramadan values of tolerance and community. You surround yourself with like-minded people, and work hard to achieve common cause with everyone you meet. You believe that no matter how different our cultural backgrounds are, that deep down everyone’s the same and everyone is deserving of love and kindness. You understand that communities bring reciprocity: you help others and others will help you in turn.
You embody the universal Ramadan values of patience and mindfulness. You often think of others before you think of yourself. You believe in the good in everyone, and have faith in humanity. You are a highly self-aware person with strong empathetic traits. You are the kind of person that your friends go to first with their problems, because you are not only a good listener but you are also wise.