An Exclusive Look at Charlotte Casiraghi Behind-the-Scenes of Her New Chanel Shoot

Granddaughter of Grace Kelly and the daughter of Princess Caroline of Hanover, Charlotte Casiraghi, has a very special relationship with Chanel – one which she has had ever since she was in utero. In a video released by Chanel last year, Casiraghi said, “It is almost like I was born with Chanel,” as she recalled her mother’s photographs shot by Karl Lagerfeld wearing Chanel while she was pregnant with her. It’s only fitting then that the French powerhouse signed Casiraghi as its new ambassador and spokesperson. Chanel’s relationship with Casiraghi comes to life through the maison’s Spring/Summer 2021 campaign.

Via the lens of the Dutch photography duo, Inez van Lamsweerde and Vinoodh Matadin, Chanel transports us to the heart of the legendary Principality of Monaco. Captured in cinematic ambiance by Inez & Vinoodh, Casiraghi flits between night and day, dream and reality, monochrome and color in the Chanel Spring/Summer 2021 campaign video. 

“The story around Charlotte’s life in Monaco started with the cinematic idea of day for night,” explain the Dutch photography duo. “Staging the setups in similar locations both at night and during the day was the starting point for this series in which Charlotte fluctuates between dream and reality. Is she real, we wonder, or is she an apparition wandering in a place she might not fully belong to? Charlotte has a mysterious quality, a push-pull duality that emphasizes our play on the merging of reality and dream,” they add.

In a quick succession of shots, Casiraghi reveals key pieces from Virginie Viard‘s cinema-inspired Spring/Summer 2021 collection. Casiraghi can be seen swapping between tweed dresses and suits, floaty chiffon or crêpe de Chine dresses, and an enchanting sequin ensemble, among others.

In the gallery below, Savoir Flair readers are treated to an exclusive behind-the-scenes look at the making of this magical campaign.