After navigating a year riddled with crises, uncertainty, and loss, if there’s one thing the world needs right now, it’s kindness. To celebrate the Holy Month of Ramadan, UAE’s leading concept store, Level Shoes invites visitors on a journey to a mindful and healthy lifestyle. This Ramadan, Level Shoes welcomes you to celebrate inclusivity, wellness, mindfulness, and sustainability. Launching this week, Level Shoes’ Ramadan campaign, ‘A Kinder World’, is the first-ever program of its kind organized by a luxury retail outlet in the region that will feature in-store activities, expert talks, digital content, and a series of exciting pop-up events dedicated to creating a roadmap to mindful living. ‘A Kinder World’ will offer visitors a unique fully-immersive in-store experience including yoga and fitness sessions, healthy meals, workshops on mindfulness, and pop-up exhibitions focussing on enduring Arab athletes and iconic sneakers.
“We’re living in unprecedented times right now, and we wanted to try and give back to a community that has given so much to Level Shoes in our first 12 years,” commented Elisa Bruno, General Manager at Level Shoes. “The idea behind ‘A Kinder World’ is to do just that: promote the ideals and values that will make this a better place to live. With 608 Arab employees, 487 African [employees], and 53% of our headcount being women, we champion diversity.”
In keeping with the campaign’s theme of inclusivity and Level Shoes’ commitment to diversity, the Ramadan editorial in the gallery above was shot with local and regional profiles Mohammed and Humaid Hadban, Omar Sayez, Abwd Mualla, Kazaya Fox, Sarah Alhashimi, and Iman Eldeeb.
To boost a wellness-focused lifestyle, Level Shoes is offering visitors a chance to get active with several fitness sessions. As suggested by its name, mental health is at the very heart of the ‘A Kinder World’ campaign. Coinciding with the commencement of the Holy Month of Ramadan, from April 12, the conversation will shift to meditation. Interested patrons can tune in to virtual talks and workshops lead by key speakers where they will also share their thoughts on what Ramadan means to them.
Finally, the campaign will steer towards sustainability, where Level Shoes will highlight ‘The Conscious Collective’ – a collection of sustainable brands – housed by the luxury concept store. In-store and digital activations designed to promote the sustainable brands will be installed at the store. A ‘Personalization Hub’ aimed to encourage shoppers to revamp and give their products a second life will also be available at the store as a part of the Level Shoes Ramadan campaign.