With Givenchy’s new global advertising campaign for Spring/Summer 2021, we see the power of combining friendship and personal style. Creative Director Matthew M. Williams called up some of his best friends, and tapped them to star in the campaign. This sort of alliance works out particularly well when some of your closest pals are the biggest stars in the music and modeling industry. Shot as individual portraits by photographer Heji Shin against colorful backdrops, the campaign featuring Kendall Jenner, Bella Hadid, Playboi Carti, Anok Yai, and Liam Powers shimmered with star power. Having friends of this talent caliber to casually call upon for your global campaign? This is what the kids call “a flex”.
To further emphasize the cool factor of the Givenchy Spring/Summer 2021 collection, Matthew M. Williams allowed self-expression to take center stage by giving each one of them the power to style their own look. Anok Yai, for example, appeared in a crinkled black leather jacket and trousers, while Kendall Jenner blended the masculine and feminine in a sharply tailored coat paired with the new ‘Cut- Out’ bag. “To me, fashion expresses a point of view where formality and informality, construction and comfort co-exist. My ethos is about the luxury of infusing clothes with your own personality, not being worn by them,” said Matthew M. Williams. “In each of these portraits, a strong character wears a look that reflects who they are: they’re the ones who bring the clothes to life.”
To shop the new Givenchy Spring/Summer 2021 collection online visit www.Givenchy.com or in store at Givenchy boutiques at the Dubai Mall and Mall of the Emirates in the UAE, at Doha Villagio Mall in Qatar, at Kingdom Center and Centria Mall in Saudi Arabia, and at Berytus in Lebanon.