When it comes to luxury consumption, the Middle Eastern market is a perpetually hungry shark. With the pandemic restricting Middle Eastern consumers (who traditionally engage in travel retail) to shop locally, there was only one thing that luxury brands and e-tailers could do – make their products more accessible to the region. Over the past year, we have witnessed many luxury brands launch regional websites. Now, the world’s largest luxury e-tailer, Net-a-Porter, has (finally) granted our online shopping wish – a localized platform for the Middle East.
The freshly launched platform – which is available both in the app and on the website – is designed with a focus on the interests and requirements of Middle Eastern shoppers. Specially curated pieces and regional editorial content are the highlights of Net-a-Porter’s Middle East website. The localized platform comes with a dual language (Arabic and English) product search feature, and the prices of products will be displayed in the local currency according to each market.
Nisreen Shocair, CEO Yoox Net-a-Porter, Middle East comments on the launch, “As the leading luxury platform, the launch of the localized Arabic site allows us to celebrate the unique beauty and talent of our community in the Middle East, bringing Net-a-Porter even closer to its customers. We will continue to realize exciting developments in the future, including collaborations with local designers through to new personalized experiences supported by platform capabilities, to ensure we continue to offer best-in-class curation and service in the market.”