In the campaign video for Dior Spring/Summer 2021, the storied maison is shown in a new light, literally. At first gaze, the mise en scène looks exactly like a Renaissance painting. Renaissance art is renowned for its Chiaroscuro (Italian for “light-dark”) lighting which highlights the boundaries between shadows and light and creates a three-dimensional effect.
It is this contrast, and the corresponding realism of the painted scenes, that makes Renaissance works instantly recognizable. However, in the campaign video, the scene changes before your eyes as you realize you’re not looking at a painting, but a living version where the models slowly move and morph through poses. It casts a hypnotizing spell.
What is somewhat anachronistic about casting the Renaissance era’s holy light on this Dior portraiture is that the clothes themselves are so modern, yet bias cuts, draping techniques, and diaphanous fabrics lend themselves to the moment. Through all of the languorous poses, the eye spots modern-bohemian elements: sculptural gold jewelry, denim-blue separates, Indonesian Endek prints, embroidered Dior ‘Book Tote’ bags, the masculine ‘Palto’ jacket, trousers.
Embedded in the scenery’s rich and lavish artistic tapestry is a sense of worlds colliding, the old and the new, the classic and the modern. It is a method that Maria Grazia Chiuri is profoundly good at doing, which lends a sense of timelessness to your Dior investments.
You can shop the Dior Spring/Summer 2021 collection now on Dior.ae.