Influencers Are Declaring This the “It” Bag of 2021

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Oumayma Boumeshouli Louis Vuitton Coussin
Photo: Courtesy of @oumaymaboumeshouli

New year, new statement bag. Fresh off the Spring/Summer 2021 runway, the Louis Vuitton ‘Coussin’ just landed in fashionville, and “It” girls are already obsessed. For the coming season, the French maison introduced a fresh bag style born out of Artistic Director Nicolas Ghesquière’s creative interpretation of the little grey area between masculine and feminine, where the codes of gender are blurred.

Aptly named ‘Coussin’ – which in French means cushion – the rectangular crossbody bag is crafted to perfection using the softest materials. The Louis Vuitton logo bag features multiple compartments and is roomy enough to accommodate your essentials and beyond. As displayed on Instagram by the cool-girl gang, the Louis Vuitton ‘Coussin’ is available in a wide range of colors. From metallic tones to saturated hues, whatever your preference, there is one for you. The Louis Vuitton ‘Coussin’ also features a detachable chain strap, allowing it to be used both as a crossbody bag as well as a clutch.

Influencers Oumayma Boumeshouli, Tamara Kalcinic, Chiara Ferragni, Camila Coelho, and many others are already in love with the statement bag, making us wonder: Will the fashion crowd crown the Louis Vuitton ‘Coussin’ the “It” bag of 2021? We think yes.

Thinking of adding the ‘Coussin’ to your wardrobe? Scroll down to discover how “It” girls are styling the bag.

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