This Is the Easiest Way to Make Valentine’s Day Truly Special

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the lumiere company
Photo: Courtesy of The Lumière Co

When Arshia Shroff set her sights on launching The Lumière Co. – her new homegrown business  – the timing wasn’t exactly ideal. Coinciding with the start of COVID-19 and ensuing UAE-wide lockdown, she was immediately met with challenges. From having to get a permit just to visit her production center to shipping orders to customers or receiving anything from her suppliers, it was, in her words, “definitely a very strange and unprecedented time.” Yet she remained confident in her concept. The Lumière Co., which is an adorable retail experience stocked with unique gifts and brilliant customization options, focuses on products made in-house. This “allows us to produce in small, made-to-order batches to avoid any unnecessary wastage,” Shroff shares with Savoir Flair.

From scrunchies and eye masks with your initials stitched onto them to aprons, hoodies, and robes, The Lumière Co.’s customizable options have made them a one-stop shop for gifts that truly feel personal. What else sets them apart? According to Shroff, “Being a homegrown female-owned business, we also wanted to create social impact lines which are very dear to us but also let our customers support causes they care about in a fun and easy way. The ‘Be Kind to Your Mind’ t-shirts have been made in collaboration with a global non-profit supporting mental health awareness to whom a percentage of the profits will be donated. Additionally, a percentage of profits from the ‘Save the Earth’ t-shirt range will go to organizations supporting sustainability and establishing positive impact.” Conscious consumerism? Sign us up.

If you’re scrolling endlessly for the perfect Valentine’s or Galentine’s Day gift for the special woman in your life, The Lumière Co. is stocked with feel-good goodies that will really make them feel appreciated.

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