Ever wondered what a shoe heaven – if it existed – might look like? We’re here to break the good news that it does exist, right here in Dubai, and it’s even more exciting than we could have imagined. Enter: Shoetopia.
Brought to life by Dubai Shopping Festival in collaboration with The Dubai Mall, Shoetopia is a shoe lovers’ paradise. But, it’s not just any paradise. The imaginative Shoetopia pop-up uses innovative technology to build an immersive experience for shoe fanatics.
The ultra-modern shoe paradise features a ‘Design Your Own Shoe’ machine where shoppers can bring their dream shoe to life. Participants who share a photo of their unique design to Instagram stand a chance to win a pair of shoes. The pop-up even enables shoppers to try shoes on virtually at the ‘Slip into Your Shoes’ activation simply by scanning a QR code. Alternate between different footwear styles simply by tapping on your phone screen. Additionally, high-tech 3D printing machines installed at the pop up allow shoppers to experience the cutting-edge 3D technology, where 3D printed shoe soles come to life in front of your very eyes.
The fun doesn’t stop there. A super fun touchless claw machine is the star of the (shoe) show, with fabulous luxury footwear from the likes of Level Shoes and Jimmy Choo quite literally up for grabs. Shoppers who spend a minimum of AED 350 at Shoetopia can try their luck on the claw machine and maybe walk away with a free pair of shoes.
The claw machine might be reason enough alone to visit Shoetopia, but the highlight of the pop-up, however, is the ‘Personalize Your Shoes’ station that offers shoppers a fun customization experience – designed around daily themes like florals, calligraphy, and cartoons. A wide selection of shoe embellishments is available at the personalization station. The customization service can be availed for free by all shoppers who spend a minimum of AED 350.
Visitors can also revamp their sneakers under the guidance of skilled artists at the Level Shoes ‘Personalization Hub’, which will run every day from 4 pm to 8 pm. Level Shoes in partnership with MPS Europa has also set up a cutting-edge personalization hub complete with an augmented reality feature that allows users to virtually try on customizations like hot foiling, airbrushing, and hand painting simply by scanning a QR code.
Shoppers can also stop by and listen in on panel discussions by experts as they explain all things shoes – from upcoming trends to sustainability – at Shoetopia Talks. Level Shoes has invited an array of designers – from Aquazzura’s Edgardo Osorio to African footwear designer Titi Adesa – to the Shoetopia Talks. And finally, for those of you who live for shopping hacks, we have a little secret to let you in on. You can double your Emirates Skywards points by shopping the latest shoe trends at The Dubai Mall and then can claim the points at the Shoetopia pop-up.
Step into the magic of Shoetopia every day at The Dubai Mall Fashion Catwalk from January 21 to 30.
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