The Hermès Carré Club is hitting all of the major cities in the world: New York, Paris, Milan, Singapore, and as of this week, Dubai. As part of the Dubai Shopping Festival (DSF) the Hermès Carré Club has taken over Concrete in Alserkal Avenue with a quirky, interactive installation that is a treat to experience. We love the playfulness, art, collaborations, pop-ups, and exhibits that happen throughout DSF, and the Carré Club exceeded all of our expectations. Much like the iconic – yet always unique – Hermès scarf at the center of this exhibit, it is a one-of-a-kind event that you do not want to miss.
The first thing you need to do when you arrive is sign up for a portrait at the Carré Studio. Cyrille Diatkine and his ‘Sketchomaton’ is furiously putting whimsical artistic skills to paper to create live sketches of people. But that’s nowhere near all you will be privy to at the Studio. Visitors get an inside look at the process and craftsmanship of the artists as they create the iconic silk scarves in real time. Like Japanese artist, Daiske Nomura, who is a master at collating Japanese Manga with the Hermès house codes. Watch as Gianpaolo Pagni transforms scarves with his stamps, and Octave Marsal and Théo de Gueltzl operate their gigantic drawing machine. It’s art heaven.
After the Carré Studio, step inside the Carré Cube and prepare to be amazed by the virtual world of Ugo Bienvenu. Bienvenu has created an immersive, interstellar video – Space Journey – which is beautiful, mesmerizing, and such a scintillating experience you will have to see it twice. Once to experience it to the fullest, and once to capture what you can on your phone to share with all your friends.
Once your breath has been taken away by the Carré Cube, meander over to the Carré Cafe for a delicious snack, some open discussions with designers, and to enjoy some live entertainment from performers like Mixed Feelings, Jaysus Zain, and DJ Brooklyn. You absolutely cannot miss the skater boys representing the men of Hermès tearing up the ramp at Carré Park.
At Carré Knot, play with the silk and pick up some skills with professionals Carmel Harrison and Jennifer Kolomoni as they teach you the art of knotting a scarf. You’ll be able to give yourself a magazine cover look after the tutorial, just in time for you to take center stage at our favorite spot of the pop-up: Carré OK. Sing your heart out to Elton John‘s “Benny and the Jets”, Pat Benatar‘s “Heartbreaker,” or “Savage” by Megan Thee Stallion before capturing the incredible moment with Carré Click.
Last but not least, do not skip Carré Mania where you can find your own perfect Hermès scarf, including some limited editions with Carré Club colors, to take home with you to always remember one of the best days of your life.
The Hermès Carré Club is only open through January 20th, and due to Covid restrictions, registration is required in advance.