Introducing L’Afshar

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Photo: Courtesy of Lilian Afshar

Lilian Afshar has been making quite a name for herself in Dubai for the past few years. First, as the fashionable, highly-snappable girl you would spot at a cocktail party and ask around about, and later as the Esmod student who would Instagram her clever designs for her following to see. She’s got the style panache and the fashion credentials to launch her into the spotlight both as the face behind – and the face of – her line of covetable new clutches, which are already causing quite a stir among the fashion set.

We sat down for a coffee and a quick chat with the up-and-coming designer, plus we showcase an exclusive first look at her debut collection.

THE DESIGNER
British-born Iranian Lilian Afshar graduated from Esmod in June. She’s lived in London, Vancouver, and Marbella. She is currently based in Dubai, where her clutches are produced.

THE INCEPTION
The idea to produce the clutches came to her while she was preparing her final collection at Esmod. She tells us exclusively, “I was studying Handcrafting and Fashion Design at Esmod in Dubai. I wanted to add some accessories to the presentation of my collection, so I came up with the idea of the clutches. They received more attention than the clothes, so I developed them further and added more colors to the line-up.”

THE DESIGNS
L’Afshar acrylic clutches come in three different sizes and six colors. The laser-engraved logo on the front is a hybrid between a dragonfly and a beetle. “Personally, I love dragonflies; they symbolize change and transformation. I started with a dragonfly logo, but it looked too much like a butterfly, which is too girly for me, so I added in the beetle.”

THE AESTHETIC
Afshar describes her pieces as “simple and wearable”.

THE HORIZON
When asked whether she would expand into other accessories, Afshar told us, “I definitely will in the future. I’m looking into shoes and jewelry, but for now I just want to focus on bags.”

Click through the gallery for an exclusive look at her collection, and contact info@lafshar.com to place an order.

Photos: Courtesy of L’Afshar

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