What is a wardrobe? It is a noun with a double meaning, both the thing that stores your clothes as in a piece of furniture, and the collection of clothes contained inside. But on a philosophical level, your wardrobe is an extension of your identity, those matching and contrasting pieces gathered throughout your life that come to define your outward expression of self. For Bottega Veneta’s Creative Director Daniel Lee, the wardrobe has been the starting point for developing new collections since he joined the brand. For the latest release, ‘Wardrobe 01,’ Bottega Veneta focuses on the capsule nature of combining clothes and accessories in a functional and purposeful way.
The concept began pre-pandemic, but contains with it a prescient view of the future. Stretchy knits, tactile fabrications, elements – like knotted fringe – that contain movement, spoke to the human psyche at a time where we have been restricted, held back, uncertain. Comfort and movement are key to ‘Wardrobe 01’; they are clothes that are savvy and stylish, but also exhilarating to wear. In them, you want to dance, twist, shout, crouch, leap.
What is the best way to capture all of that beautiful movement while also honing in on the utility and chic style at the core of the collection? In Savoir Flair’s exclusive editorial, we drilled down on the idea of showing clothes in motion in an unexpected way. Using the “Stroboscopic Effect”, which was first developed in photography in the 1930s using a “strobe” flash to capture the path of an object as it moved through space, the art of movement visually demonstrates kinetic energy.
As much as the elements of movement are in focus for this shoot, so are its colors, color-blocking combinations, and incredible accessories. Square-toed footwear comes in shades of lemon, tomato red, and plum, while bags are in either elegant neutral tones of khaki, camel, and military green or bright shades of kelly green and cherry.
The long tassels of a vivid green and yellow top fly through the air and are captured in an arcing pattern, a lavender knotted fringe dress whips around the body, while other images are captured in still motion to show the contrast between. These still images also highlight the curvaceous silhouettes in the collection, as in the case of the stretch knit red dress and the perfectly rounded shoulder of a crisp jacket.
Uniquely captured by photographer Amina Zaher, and in video form by director Rawad Habib and director of photography Houssein Kazma, Savoir Flair’s editorial shoot unveils Bottega Veneta like you’ve never seen before.
Editor-in-Chief Haleh Nia Fashion & Beauty Director Grace Gordon Head of Production Maria Popova Photographer Amina Zaher Video Director Rawad Habib DOP Houssein Kazma Makeup Artist Sharon Drugan Hair Stylist Jordan Robertson Model Leiza at Bareface Stylists Latifa Bint Saad and Grace Gordon Styling Assistant Sanika Tipnis Production Assistant Cady Ghandour