The latest video from Lanvin takes us behind the scenes of its Fall/Winter 2013 menswear show in Paris to reveal how it all came together. Designer Lucas Ossendrijver focuses with incredible intensity on every aspect of the clothing as models pose pre-show in the looks they will be wearing down the runway. Whether he’s happy with the composite look or he has last-minute changes, Ossendrijver is sure to catch any potential styling missteps before the collection is revealed to the public. Ossendrijver’s bottom line focuses on the true nature of fashion: desire. He states, “It needs to be wearable, but in the very end, the garment needs to be desirable.”
British tailoring plays a central role in the cast of inspiration behind Lanvin’s Fall/Winter 2013 menswear collection. Ossendrijver’s approach combines the dutiful and elegant techniques of Savile Row with modern, urban details. “It’s like a laboratory in the studio, with my team we do tests,” says Ossendrijver of his creative environment. After spending long hours in the “laboratory”, Ossendrijver treats his runway collections like a chance to test a fashion thesis. For Fall/Winter 2013, his experimentation with pleating and staggered stitching brought out unexpected proportionalities in the clothes.
Video: Courtesy of Lanvin
